GO 2 Home Buyers

GO 2 Home Buyers came to Mainstay looking for creative to really speak to their target demographic. We felt their marketing dollars could be put to best use by creating a series of commercials that encompassed the normal reason people chose GO 2 Home Buyers, and made the viewer that was in the same situation pick up the phone and call.

The media placement complimented the creative by reaching the type of person who would call to sell their house, without ever putting it on the market. It was an older demographic that usually consumed their media during non normal peak viewing hours. This happens to be the most efficient demographic to reach on Television. Within a couple days of airing, the phone starting ringing, and we've never looked back!

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